This year’s Go Red For Women, Red Dress Collection 2016, featured Miss Universe Pia Alonzo Wurtzbach, former Miss USA Olivia Culpo, dancer Misty Copeland, journalist Tamron Hall, basketball player Skylar Diggins, and many more.
The Double7 Squad was brought on to produce a series of branded content that captured the event and allowed the American Heart Association to engage their community during the biggest week of their year.
Check out the campaign below.
Producer | Director | Editor: Pete Chatmon
Cinematographers: Pete Chatmon, Tristan Nash, Mac Holt
The Red Dress Collection | New York Fashion Week | February 2016 from Double7 Images on Vimeo.
Red Dress Collection: Thirty Second Video from Double7 Images on Vimeo.
Red Dress Collection: Instagram Video from Double7 Images on Vimeo.